MAN TO MAN | ACTING NDA CEO, MR THABANI BUTHELEZI SAYS MEN MUST LEAD IN FIGHTING GBV

Cuma Pantshwa

• The fight against Gender-Based Violence (GBV) in South Africa has taken centre stage during the 16 Days of Activism for No Violence Against Women and Children Campaign, with a powerful call for men to lead by example.
• Leaders like Ace Ncobo and Thabani Buthelezi emphasised the need to redefine masculinity, dismantle harmful gender stereotypes, and take actionable steps toward fostering equality and respect.
• From promoting inclusive language and parenting to challenging toxic masculinity and advocating for systemic change, the campaign aims to create a society where equality and safety are a reality for all.

“When the President, who is the commander-in-chief of the armed forces of this country, gives a directive, patriotic citizens have no option but to toe the line and respond—not in words but with action that can display their patriotism.” – Ace Ncobo (27 November 2024).

These stirring words, delivered by Ace Ncobo speaking at SABC Headquarters as SABC and Arena Holdings, The Department of Social Development and Ubuntu Transformation Foundation in partnership together encouraged one million men to sign a pledge aimed at combating violence against women and children and taking an active stand against harmful norms that perpetuate violence and inequality.

As Acting CEO of the National Development Agency (NDA), Mr Thabani Buthelezi, stressed, men must take central roles in challenging harmful gender stereotypes and combating GBV. “This includes dismantling certain narratives. By doing so, we also change the perception that ‘All Men are Trash,’ starting by fostering behaviours that promote equality and respect, both at home and in society at large.”

Mr Buthelezi challenged men to be role models in every sphere of their lives, particularly in spaces where harmful stereotypes are formed and perpetuated. “This includes sharing household chores equally between boys and girls and, in the workplace, ensuring that junior female colleagues are not burdened with tasks outside their KPIs. Men must speak out and challenge harmful behaviours when they see them,” he said. He further highlighted the importance of addressing sexist remarks or actions and educating others about their impact as critical steps towards fostering equality and respect.

“Be inclusive in the use of language and avoid toys and games that reinforce gender stereotypes,” Mr Buthelezi added. He urged caregivers to promote diverse and inclusive activities for children to dismantle traditional gender roles from an early age.

Calling on men to take an active role in this global campaign, Mr Buthelezi said, “Showing solidarity in the fight against GBV means standing alongside women and survivors. As men, we must be at the forefront in this battle.”

Mr Buthelezi also praised the active role some men are already playing, including traditional leaders, and encouraged community leaders to continue mobilising men and boys to join GBV campaigns. “When men lead this movement and hold each other accountable, they advocate for systemic change, as they are often in positions to influence and transform the attitudes of their peers,” he emphasised.

The 16 Days of Activism for No Violence Against Women and Children Campaign (currently on its third day, observed from 25 November to 10 December 2024) is themed “30 Years of Advancing Collective Action to End Violence Against Women and Children.” This year’s campaign focuses on addressing the root causes of GBV, promoting positive masculinity, advancing gender equity, and creating economic opportunities for women and children.

Toxic masculinity, which has long shaped men’s views of themselves and their roles in society, came under scrutiny. Speaking passionately on the subject, Mr Buthelezi said, “As men, we have been socialised to be strong, not to cry, and to act like superhuman beings. This has had a very detrimental effect, as many men feel they must always see themselves as superheroes.” He urged men to reject this harmful notion and embrace their humanity. “Men must accept that they are human beings with their own natural challenges, shortcomings, and weaknesses,” he said.

Mr Buthelezi also emphasised the need to redefine traditional gender roles, noting, “It is possible and acceptable for women to take on responsibilities, including being providers or heads of households. Women can occupy and command key senior positions in the workplace, politics, and society at large.”

To support this shift, he called on men to create and participate in safe spaces where they can openly discuss their struggles, guide one another, and seek help when needed.

As Ace Ncobo aptly put it, patriotic citizens must act—not just talk. “It is time for men to heed the President’s call, sign the pledge, and lead the fight against GBV. Say no to any form of violence—including physical, emotional, psychological, sexual, or economic violence. Nothing can excuse violence against women and children,” concluded Mr Buthelezi.

By doing so, he said, it becomes everyone’s responsibility to help build a society where respect, equality, and safety are not just ideals but lived realities for all.

Men can sign the pledge on https://www.firesideconvos.co.za/1512-2/